SEMA week in Las Vegas is the ultimate destination for automotive enthusiasts—a high-octane showcase of innovation, performance, and style. From November 4–7, 2025, the Las Vegas Convention Center roared with energy as the industry’s biggest names unveiled what’s next in car culture. Among the standout attractions? Rust-Oleum Wipe New, delivering an unforgettable brand activation that proved why we’re leaders in car care and auto detailing.
Rust-Oleum Wipe New Booth: The Ultimate Car Lover Experience
Our mission at SEMA Las Vegas 2025 was clear: create an interactive experience that connects with car enthusiasts and professionals alike. We didn’t just display products—we demonstrated lasting performance, DIY empowerment, and professional-grade results.
Crowds gathered for:
- Live demos of our legendary Wipe New Headlight Restore Kit, transforming hazy headlights into crystal-clear brilliance in minutes.
- Exclusive access to TJ Zizzo’s NHRA Top Fuel Dragster, giving fans a taste of pure adrenaline.
- Live content and meet and greets from some of the biggest influencers in the automotive space in Sean Berg and Rahim Hemani.
Feel the Power: TJ Zizzo’s Dragster Experience
Speed isn’t just talked about—it’s felt. At our booth, fans climbed into TJ Zizzo’s Wipe New Top Fuel Dragster and tested their reaction times on a real drag racing Christmas tree. Each day’s fastest fan walked away with a signed TJ Zizzo jersey, while TJ himself signed autographs and shared insights into the world of NHRA racing.
Influencer Takeover: Sean Berg & Rahim Hemani
We bridged the gap between SEMA Las Vegas and the global digital community with two powerhouse influencers:
- Sean Berg (@SeanHasJokes): Bringing humor and deep car knowledge to millions of followers.
- Rahim Hemani (@rahim_hemani): Delivering authentic takes on premium car care and future trends.
Their live content amplified our presence far beyond the show floor.
Live Demos: Seeing is Believing
Our Wipe New Headlight Restore Kit stole the spotlight during live demos. The crowd’s reaction to the instant transformation was priceless—proof that DIY car detailing can deliver professional-level results.
Key Auto Detailing Trends from SEMA 2025
- Efficiency is King: Spray-on ceramic coatings and all-in-one cleaners dominate demand.
- DIY Empowerment: Enthusiasts want pro-level results at home.
- Long-Term Protection: Ceramic coatings and durable finishes are now essential.
The Road Ahead
SEMA 2025 Las Vegas wasn’t just an event—it was a statement. Wipe New reaffirmed its commitment to innovation, performance, and DIY empowerment. Missed the action? Bring the SEMA-level shine home. Explore our products and revitalize your ride today, WipeNew.com
